A great challenge occurs when an enterprise decides, for very good business reasons, to change the strategy it has pursued for years, perhaps since its inception. Ideas are great, and strategic planning sessions are exciting and invigorating. However, it is when the operational aspects of a new strategy must be planned, changed, recruited and trained for seamlessly that trouble can begin. This case study shows a systematic way of translating strategy into operational excellence using the Language of Work Model™.

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